Former Volvo executive Alex Lvovich to join digital retailing provider Motoinsight


TORONTO, November 17, 2020 – Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today welcomes former Volvo Car executive Alex Lvovich to their team as chief strategy officer.

Lvovich joins the Motoinsight team during a period of rapid growth following the recent industry-wide transition to digital retailing and online car shopping. He brings with him extensive automotive experience from his roles in the industry, including deputy CFO for Volvo Car USA, managing director for Volvo Car Canada, and head of operational performance excellence for Volvo Car USA.

“Like Amazon did for consumer goods, MotoCommerce is making the whole automotive purchase intuitive and bringing the industry in line with the modern tools you see everywhere today. That’s why the Motoinsight was so appealing to me,” said Lvovich.

“It’s a rare occasion that you get to join a company with such an exciting and open future, and I want to share my experience so that we can continue growing and fueling meaningful change in our industry.”

Motoinsight’s flagship MotoCommerce™ digital retailing platform is a leading commerce solution for dealerships and OEMs across North America that has provided omni-channel shopping tools for over 1,400 dealers and many leading OEMs including Volvo, Audi, Polestar, Hyundai, Genesis, Honda, and more. The innovative shopping technology unifies the online and in-store purchase experiences into a single, seamless process.

“This year has made clear the transformative power and importance of being able to serve customers beyond the walls of the dealership,” said Andrew Tai, CEO and co-founder of Motoinsight. “But just as consumer expectations continue to shift, our company needs to continually evolve in order to help the industry thrive. Alex brings tremendous insight to our team that will help us better understand and serve the needs of our OEM and dealership partners.”

Lvovich previously held many pivotal roles in the automotive industry since 1999 including finance positions at Ford Motor Company and executive leadership roles at Volvo Car Canada and Volvo Car USA. He graduated University of Colorado and Belarus State University with a Master of Science in economics and management.

About Motoinsight


Motoinsight partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car-buying experiences. As well, Motoinsight specializes in delivering tierless consumer experiences that connect Tier I, Tier II, and Tier III channels into a single, seamless journey. Motoinsight also operates a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others. Motoinsight solutions are used by nearly every automaker brand, over 1,400 dealership franchises and the largest lenders and insurance companies. The company serves customers in the United States, Canada and Australia. For more information, visit www.motoinsight.com.

What do your customers want from your car dealership?


Expectations are a funny thing. You can expect something that you know you’re not going to get, like a concert ticket without fifty extra fees and surcharges, or a fast food hamburger that looks as juicy and fresh as it did in the TV ad.

Then, there are the things that you expect not because they should be true, but because you know that they are true; you expect your new car to start in the morning, and you expect your recycling to be picked up on time.

Before the pandemic hit in 2020, digital retailing at your dealership was the former – a perfect hamburger. Your customers expected it the way they expected their flight to take off on-time: a hope based on the way things should be, not the way things are. Now, though, an online car purchase has shifted into the second category.

How other industries shaped automotive retail


You already know that the rest of the world went digital a long time ago. Ecommerce has been the norm in every industry but our own for roughly a decade. It’s the reason Blockbuster went under, and Amazon soared.

However, consumers grudgingly accepted that this convenience and simplicity didn’t extend to the dealership. Shopping experiences covering everything from merchandise to services had created the expectation that cars, too, should be bought online; reality tempered that expectation and forced consumers to transact the traditional way.

Two-thirds of people viewed digital experiences and interactions as a good alternative to a dealer visit

What the pandemic changed

COVID closed showroom doors everywhere. Some dealers tried with varying degrees of success to sell cars over the phone or using Zoom, but the most successful dealers were those who had already made the switch to digital. They were uniquely prepared to continue selling cars without physical real estate. Read this article to see how your showroom can still be the heart of a digital retailing strategy.

Some dealers couldn’t wait to start selling in-person again. And while the showroom – particularly the test drive – will always be an important part of the sales process, the dealerships who were the most successful even after lockdowns ended were those who embraced digital retailing.

Why did digital retailing suddenly become so important?

Customer expectations changed when the pandemic forced dealers to give consumers the digital purchase they wanted all along. Now that your customers have finally experienced digital retailing as the norm, they’re not going to let you take it away from them without a fight.

Online car shopping is no longer an expectation formed of hope, but an expectation formed of experience.

What Google has to say about digital retailing

A recent Think with Google article outlined it pretty clearly. According to the piece, the majority of Canadians would use an online purchase option if offered, while 17 per cent would buy a vehicle sooner if they could do so online. In fact, two thirds of Canadians interviewed saw digital retailing as a good alternative to a dealership visit, while one third saw it as the best possible option for buying a car.

Got some time on your hands? Learn more great tips from Google in our Google Think Dealer webinar replay!

Other people are figuring it out, too

An article in The Globe & Mail about the rise of automotive digital retailing summarized consumer sentiments succinctly:

“In recent months, all direct contact with the public has been minimized to limit potential exposure to the COVID-19 virus, but looking ahead, it could also be minimized for customer convenience.”

Here’s what the dealership will gain with digital retailing

It’s not just customer convenience we have to gain by committing permanently to the digital, low-contact route. Customers close faster when you offer then digital retailing; customers are happier with the experience when they do more online; and your dealership spends less time per-deal to achieve better results than ever.

You’ve collectively proven that digital retailing works wonders in the automotive space. You’ve proven that it makes customers happier and more likely to buy (and buy faster). You’ve even proven that you can do more with less when you have the right digital retailing platform at your disposal.

Not sure that you do? Learn how to choose the right digital retailing solution for your dealership here!

Now’s not the time to backpedal on all this progress. This is the moment to push ahead, and continue giving consumers what they now expect to see at every dealership. Automotive has finally gone digital. See how you can keep up by clicking the link below.

Ready to sell more cars? See how your dealership can thrive online today.


Kijiji report analysis: what car buyers want from your dealership

Looking back, 2020 was the year automotive digital retailing took off due to necessity when customers found themselves forced to shop from home. If we look back just a little further, though, we can see that 2019 was the year digital retailing actually broke into the mainstream as a viable and sought-after solution in North America.

Now that dealerships everywhere are jumping head-first into digital retailing, let’s have a look at the year that set us up to succeed even as dealership traffic waned. Digital retailing providers have been quietly building a foundation and promoting a solution that’s proving critical today, and for the future.

What Kijiji says this means for your dealership


At the end of 2019, Kijiji Autos released a research report of key findings for the year in automotive retail. This data-packed PDF is Kijiji’s third dive into shopping trends and how they affect your dealership. Since you aren’t in high school, we aren’t asking you to study any research reports. Instead, here’s a summary of Kijiji’s most interesting findings.

The showroom is still critical

To paraphrase The Who, “meet the new dealer, same as the old dealer.” If you thought we were about to tell you that the modern dealer exists only on the laptops and smartphones of your customers, don’t worry. In fact, we have a write-up on the critical role of your showroom in modern retailing right here. The physical dealership is just as important as ever – the change is in how consumers approach it.

40% of car buyers visited only one physical dealership prior to purchase

How do people interact with your showroom?

According to the Kijiji report, 40% of recent car buyers only visited one dealership, up 6% from 2017. Why the single-dealership approach? Well, the research and fact-finding part of the purchase almost exclusively takes place online. Customers want to be able to shop and educate themselves from anywhere, as is evident in the 53% of young consumers who used a mobile device as part of the purchase process.

What are dealers doing about it?

Most dealers have picked up on this: Kijiji found that 72% of dealers believe that increased mobile usage will have a positive impact on their businesses in the next two to three years, with three quarters of dealers planning to spend more on digital advertising. If consumers are online, you need to be too.

Where you can meet these digital consumers

Barely half of consumers used any offline resources at all during their purchases, with the single biggest offline influence coming from word of mouth. A full 88% of buyers used an online resource, with the average consumer using 2.77 different resource types during the purchase.

Your most important resource? Your website. The dealer website dwarfed other channels in terms of consumer reliance, but online classifieds and manufacturer ‘sites held meaningful influence as well.

88% of car buyers relied on online resources to make their purchase even before the pandemic

This highlights a major discrepancy, and a major opportunity for your dealership. Kijiji found that 84% of consumers spend more than half their time researching online, versus only 49% of dealers who allocate more than half their budgets to digital advertising. To make the most of your budget, those numbers should line up perfectly.

What steps should your dealership take based on these findings?

  1. Customers want to start shopping and buying online, so let them. They want increased transparency and ease-of-use online, with the option to do more.
  2. Your customers are shopping using a variety of devices from computers to smartphones, so your process should connect different devices seamlessly.
  3. Consumers rely most heavily on digital resources when shopping, and your dealership website is their favourite place to be. Your website needs to be your primary focus.
  4. After all their research and online shopping, customers are visiting fewer dealerships – often just one. The better your online experience, the better your odds of being that one dealership.

If these points seem unrelated or unattainable, think again: the right digital retailing platform takes care of all of it. From elevating your dealership website to allowing customers to do more online, digital retailing is a universal problem solver. Try our free digital retailing assessment workbook here to determine the right kind of platform for your dealership!

On top of their ability to differentiate your dealership in the eyes of digitally motivated consumers, the best digital retailing providers also create a seamless transition from internet to showroom. Digital doesn’t need to mean “complicated.” Where your dealership is concerned, digital is a synonym for “well, that worked.”

You can read more about digital retailing here, or click below to see it in action!

Ready to sell more cars? See how your dealership can thrive online today.


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