Present
Google Think Dealer
2022
with
Mathew Growden
Exclusive, invite-only event and first Google ThinkDealer of 2022
Learn about the latest industry insights and consumer research studies from Google
Canada
Get actionable digital marketing strategies covering all areas of the car‑buying
funnel
Covering 4 separate pillars of automotive digital marketing
Thursday February 3rd, 2pm EST / 11am PST
The next session starts in
00
Days
00
Hours
00
Minutes
Featuring industry leaders from
Keynote Speaker
Mathew Growden
Head of Canada Retail Team
Google
Mathew accumulated over 20 years of digital experience at
some well known companies including Indigo
Books and Music, Freedom Mobile and Hot or Not.
Today, he spends his time helping dealers better
understand digital and collaborates across OEMs,
agencies and Google partners to help dealers sell
more vehicles with digital tools.
“Latest consumer trends from Google”
Host
Klaris Kovacs
Director, Product Marketing
Motoinsight
Klaris Kovacs works closely with everyone from product teams to external
clients.
As an expert on digital retailing transformation
towards a best-in-class experience for
consumers and dealers alike, her comprehensive understanding of dealership needs and
operations gives her unique insights into their digital retailing readiness.
“Driving returning customer activity and funnel conversion”
Ivan Sandoval
Senior Marketing Manager
TRFFK
Ivan Sandoval is an experienced automotive digital marketer, a former Auto Remarketing Top
40 Under 40 (2015) recipient.
He has spent considerable time working in all 3 automotive tiers from OEM under
the Ford D3 Program to dealership group-side with Car Nation Canada.
“The Importance of Automation in 2022 / How to Make Automation Work for your Dealership”
Host
Madeleine Dubé
National Director of Online Consulting
TAdvantage
Madeleine joined TRADER in 2017 as part of TAdvantage. She has accumulated over 10
years of experience in both the digital and media industries.
A McGill University graduate in Management, Internet Business, Madeleine is an
expert in the fields of organic search engine optimization (SEO),online advertising
(SEM), and digital
strategy.
“Black Hat SEO techniques to watch out for on websites”
Rui Couto
Business Development Manager
Activix
Rui has over 20 years of automotive experience both in and outside of the
dealership.
His love for sales and the customer buying experience led him to work with a
prominent automotive tech company where he studied customer buying habits and
how the customer of today interacts and purchases a vehicle through the means of
technology.
“The best customer is the one you already have”
of
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