Exclusive, invite-only event and first Google ThinkDealer of 2022
Learn about the latest industry insights and consumer research studies from Google
Get actionable digital marketing strategies covering all areas of the car‑buying
Covering 4 separate pillars of automotive digital marketing
Thursday February 3rd, 2pm EST / 11am PST
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Featuring industry leaders from
Head of Canada Retail Team
Mathew accumulated over 20 years of digital experience at
some well known companies including Indigo
Books and Music, Freedom Mobile and Hot or Not.
Today, he spends his time helping dealers better
understand digital and collaborates across OEMs,
agencies and Google partners to help dealers sell
more vehicles with digital tools.
“Latest consumer trends from Google”
Director, Product Marketing
Klaris Kovacs works closely with everyone from product teams to external
As an expert on digital retailing transformation
towards a best-in-class experience for
consumers and dealers alike, her comprehensive understanding of dealership needs and
operations gives her unique insights into their digital retailing readiness.
“Driving returning customer activity and funnel conversion”
Senior Marketing Manager
Ivan Sandoval is an experienced automotive digital marketer, a former Auto Remarketing Top
40 Under 40 (2015) recipient.
He has spent considerable time working in all 3 automotive tiers from OEM under
the Ford D3 Program to dealership group-side with Car Nation Canada.
“The Importance of Automation in 2022 / How to Make Automation Work for your Dealership”
National Director of Online Consulting
Madeleine joined TRADER in 2017 as part of TAdvantage. She has accumulated over 10
years of experience in both the digital and media industries.
A McGill University graduate in Management, Internet Business, Madeleine is an
expert in the fields of organic search engine optimization (SEO),online advertising
(SEM), and digital
“Black Hat SEO techniques to watch out for on websites”
Business Development Manager
Rui has over 20 years of automotive experience both in and outside of the
His love for sales and the customer buying experience led him to work with a
prominent automotive tech company where he studied customer buying habits and
how the customer of today interacts and purchases a vehicle through the means of
“The best customer is the one you already have”
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How Our Products Work
Motoinsight’s commerce solutions enable OEMs and dealerships to process sales on any device, 24/7/365. We understand the importance of the in-store experience, so we build tools that give shoppers a cohesive experience across online and offline channels. Our innovative solutions increase conversions, F&I sales, lead volume and the overall customer experience.
We support OEM's in 2 areas of sales and marketing that deliver actionable prospects of in-market car buyers.
Motoinsight's conversion tools help OEMs gain better engagement with their prospects. Our solutions turn OEM website traffic into actionable leads.
In-Market Customer Data
Motoinsight's in-market customer data helps OEMs reach shoppers who are in-market to buy a new vehicle. Our data enables OEM marketing campaigns to be highly targeted in order to increase audience engagement and ROI.
Our data solutions contain actionable insights that have the ability to enhance consumer experiences and drive business results. Our solutions can be accessed through business intelligence tools or APIs. We work with 3 types of data:
Motoinsight's incentive data offers OEMs, dealerships and automotive software companies access to the most comprehensive data set available, including regional programs and stackability. Our incentive data ensures timeliness and the highest degree of accuracy.
Motoinsight's finance data includes OEM and standard finance rates, as well as residual data. Financial institutions and OEMs use these data sets to derive competitive insights while giving consumers accurate finance options for their purchase.
Generic Experience Data
Our generic experience data enables OEMs and dealerships to understand how car-buyers use digital retail technology, and identify ways to enhance the overall purchase experience.
These 3 areas of data create a rich ecosystem that allows us to understand the automotive industry in detail - from how consumers shop, to how different types of incentives perform and every step in the consumer's journey of purchasing a vehicle.