Since the dealership's inception in 2006, the team at Provincial Chrysler has made it their goal to offer an unrivaled car-buying experience for their customers. With car-buyers now comparing their experiences across retail sectors, expectations for convenience throughout the purchase process have never been higher.
Provincial Chrysler recognized that Motoinsight was the best long-term technology partner to offer a transparent and convenient purchase journey that enhanced the relationship between the dealership and their customers.
Provincial Chrysler leveraged MotoCommerce technology to enable an integrated omni-channel purchase experience, offering their customers a car-buying journey that is both convenient and time-saving.
Customers can complete as much or as little of the purchase process from home on any device, seamlessly picking up where they left off when they arrive at the dealership. With most of the deal lined up beforehand, sales staff at Provincial Chrysler have more time to focus on addressing customer needs rather than negotiating price.
At Provincial Chrysler, it's always our goal to improve our customer experience. As such, we wanted to increase transparency and mimic our in-store experience with customers online. We knew that MotoCommerce was the perfect tool to deliver the amazing experience our customers deserve.
Udo Kiewitz | General Manager at Provincial Chrysler
Increased transparency and convenience equals happier customers.
Offering an amazon-like car buying experience to customers.
Customers save 2 to 3 hours at the dealership by completing parts of the purchase process online.
Windsor Hyundai is a savvy, future-focused dealership who recognized that modern car-buyers are under-served, and that customers who fill out a lead form on their website want to do more than just sit and wait for an invitation to the dealership - they want to transact. Joshua Woods, Sales Manager at Windsor Hyundai, chose MotoCommerce technology to help keep customers engaged in their sales process, generating a positive car-buying experience while streamlining the sales process for his staff.
With a digital-first sales process, Windsor Hyundai is able to keep prospective buyers engaged all the way from sofa to showroom. Effective use of MotoCommerce has helped increase the closing ratio of their internet leads by giving customers the ability to do more online. By providing personalized digital shopping carts, they replace static and unengaging quote sheets with a dynamic shop-from-home experience. Moreover, by using MotoCommerce on the showroom floor, sales staff have been able to stay with the customer while desking their deal, helping to increase customer comfort. Windsor Hyundai has transformed themselves into a digital dealership, offering their customers a more dynamic and sophisticated buying experience.
Since integrating MotoCommerce into our sales process, it's helped our sales staff desk deals much faster. It has changed the way we do business - from how we work with customers in the showroom, to how we handle our internet leads, and our results are improving every day. We're selling more cars with MotoCommerce, but most importantly, our customer satisfaction has never been higher.
Joshua Woods | Sales Manager at Windsor Hyundai
48% increase in closing since launching MotoCommerce.
Desking deals quicker and without leaving the customer.
Seamless buying process from sofa to showroom.
The team at Cavalcade Ford has always promised to exceed customer expectations and build strong, trusting relationships within the community. But as online shopping began to shape consumer expectations, General Manager Jon Fraser realized they needed to do more to maintain the superior customer experience they were known for. By partnering with MotoCommerce, Jon not only optimized their online process, but created happier, more engaged customers in-store as well.
MotoCommerce did more than just excite Cavalcade Ford's local Muskoka customers: thanks to an all-new omni-channel experience, this dealership in the heart of cottage country now draws big-city customers from far outside their existing market. Customers in Toronto can navigate the whole purchase online, which drives fresh success for new and pre-owned sales alike. And when customers do come into the showroom to complete their online purchases, they're better educated and more engaged with the sales experts. Discussions of F&I, accessories, and other details are easier and more positive - it's no surprise that F&I numbers are up. A better shopping experience results in better customers, and better sales.
We've built a lot of trust in our community over the years, but MotoCommerce has taken it to levels we couldn't have predicted by adding new levels of transparency and convenience. The way customers buy cars from us has changed for the better, and nobody can deny the results: our customers are happier and more primed to buy when they walk through our doors, and they're closing at higher rates. MotoCommerce already makes up a third of our leads, and those customers are willing to drive for hours to be part of our unique, transparent buying experience.
Jon Fraser | General Manager at Cavalcade Ford
Average increase of $100 in F&I per-vehicle-sold.
24% increase in closing with MotoCommerce.
30% of all leads now come from MotoCommerce.
We support OEM's in 2 areas of sales and marketing that deliver actionable prospects of in-market car buyers.
Motoinsight's conversion tools help OEMs gain better engagement with their prospects. Our solutions turn OEM website traffic into actionable leads.
Motoinsight's in-market customer data helps OEMs reach shoppers who are in-market to buy a new vehicle. Our data enables OEM marketing campaigns to be highly targeted in order to increase audience engagement and ROI.
Our data solutions contain actionable insights that have the ability to enhance consumer experiences and drive business results. Our solutions can be accessed through business intelligence tools or APIs. We work with 3 types of data:
Motoinsight's incentive data offers OEMs, dealerships and automotive software companies access to the most comprehensive data set available, including regional programs and stackability. Our incentive data ensures timeliness and the highest degree of accuracy.
Motoinsight's finance data includes OEM and standard finance rates, as well as residual data. Financial institutions and OEMs use these data sets to derive competitive insights while giving consumers accurate finance options for their purchase.
Our generic experience data enables OEMs and dealerships to understand how car-buyers use digital retail technology, and identify ways to enhance the overall purchase experience.
These 3 areas of data create a rich ecosystem that allows us to understand the automotive industry in detail - from how consumers shop, to how different types of incentives perform and every step in the consumer's journey of purchasing a vehicle.
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