Since the dealership's inception in 2006, the team at Provincial Chrysler has made it their goal to offer an unrivaled car-buying experience for their customers. With car-buyers now comparing their experiences across retail sectors, expectations for convenience throughout the purchase process have never been higher.
Provincial Chrysler recognized that Motoinsight was the best long-term technology partner to offer a transparent and convenient purchase journey that enhanced the relationship between the dealership and their customers.
Provincial Chrysler leveraged MotoCommerce technology to enable an integrated omni-channel purchase experience, offering their customers a car-buying journey that is both convenient and time-saving.
Customers can complete as much or as little of the purchase process from home on any device, seamlessly picking up where they left off when they arrive at the dealership. With most of the deal lined up beforehand, sales staff at Provincial Chrysler have more time to focus on addressing customer needs rather than negotiating price.
At Provincial Chrysler, it's always our goal to improve our customer experience. As such, we wanted to increase transparency and mimic our in-store experience with customers online. We knew that MotoCommerce was the perfect tool to deliver the amazing experience our customers deserve.
Udo Kiewitz | General Manager at Provincial Chrysler
Increased transparency and convenience equals happier customers.
Offering an amazon-like car buying experience to customers.
Customers save 2 to 3 hours at the dealership by completing parts of the purchase process online.
Windsor Hyundai is a savvy, future-focused dealership who recognized that modern car-buyers are under-served, and that customers who fill out a lead form on their website want to do more than just sit and wait for an invitation to the dealership - they want to transact. Joshua Woods, Sales Manager at Windsor Hyundai, chose MotoCommerce technology to help keep customers engaged in their sales process, generating a positive car-buying experience while streamlining the sales process for his staff.
With a digital-first sales process, Windsor Hyundai is able to keep prospective buyers engaged all the way from sofa to showroom. Effective use of MotoCommerce has helped increase the closing ratio of their internet leads by giving customers the ability to do more online. By providing personalized digital shopping carts, they replace static and unengaging quote sheets with a dynamic shop-from-home experience. Moreover, by using MotoCommerce on the showroom floor, sales staff have been able to stay with the customer while desking their deal, helping to increase customer comfort. Windsor Hyundai has transformed themselves into a digital dealership, offering their customers a more dynamic and sophisticated buying experience.
Since integrating MotoCommerce into our sales process, it's helped our sales staff desk deals much faster. It has changed the way we do business - from how we work with customers in the showroom, to how we handle our internet leads, and our results are improving every day. We're selling more cars with MotoCommerce, but most importantly, our customer satisfaction has never been higher.
Joshua Woods | Sales Manager at Windsor Hyundai
48% increase in closing since launching MotoCommerce.
Desking deals quicker and without leaving the customer.
Seamless buying process from sofa to showroom.
Galt Chrysler knows that the key to the perfect customer experience is dependable, consistent process. That’s why they’ve been working tirelessly to break their lead management strategy down to a science. What they needed was right tool — something that could make it easy and intuitive to create a gold standard in lead management.
GSM Trevor Reynolds and his skilled team built a clear, step-by-step process around MotoCommerce that allows them to start building a targeted plan of action the second a lead comes in. The F&I team, sales manager, and sales advisor all work together in a predetermined workflow that will get them to their target closing rate of 30%. Having a dependable digital retailing tool like MotoCommerce allows Galt to boil their sales pipeline down to a science, which creates a more consistent and exceptional experience for staff and customers alike.
As soon as the lead comes in, our F&I team reviews the credit info and formulates a plan. They reach out to the customer immediately to let them know they are in good hands before approaching a sales manager and building the deal. Finally, we involve a sales advisor and bring the deal home. Because of the transparency and the level of detail MotoCommerce allows us to provide, customers feel more comfortable joining us in the dealership to settle on specifics and sign on the dotted line. It’s a seamless process on both sides, and that’s why it works.
Trevor Reynolds | General Sales Manager, Galt Chrysler
Dependable digital retailing tools make 30% closing rates achievable.
Absolute control over every part of the sales process, start to finish
40+ leads generated in the first month using MotoCommerce.
The team at Cavalcade Ford has always promised to exceed customer expectations and build strong, trusting relationships within the community. But as online shopping began to shape consumer expectations, General Manager Jon Fraser realized they needed to do more to maintain the superior customer experience they were known for. By partnering with MotoCommerce, Jon not only optimized their online process, but created happier, more engaged customers in-store as well.
MotoCommerce did more than just excite Cavalcade Ford's local Muskoka customers: thanks to an all-new omni-channel experience, this dealership in the heart of cottage country now draws big-city customers from far outside their existing market. Customers in Toronto can navigate the whole purchase online, which drives fresh success for new and pre-owned sales alike. And when customers do come into the showroom to complete their online purchases, they're better educated and more engaged with the sales experts. Discussions of F&I, accessories, and other details are easier and more positive - it's no surprise that F&I numbers are up. A better shopping experience results in better customers, and better sales.
We've built a lot of trust in our community over the years, but MotoCommerce has taken it to levels we couldn't have predicted by adding new levels of transparency and convenience. The way customers buy cars from us has changed for the better, and nobody can deny the results: our customers are happier and more primed to buy when they walk through our doors, and they're closing at higher rates. MotoCommerce already makes up a third of our leads, and those customers are willing to drive for hours to be part of our unique, transparent buying experience.
Jon Fraser | General Manager at Cavalcade Ford
Average increase of $100 in F&I per-vehicle-sold.
24% increase in closing with MotoCommerce.
30% of all leads now come from MotoCommerce.
The NewRoads Automotive Group wasn't satisfied with simply being a premier Canadian dealer group; they wanted to cultivate a cohesive shopping experience that put them firmly ahead of the competition. That's why they didn't stop at implementing MotoCommerce throughout their group - they made sure to integrate the powerful digital retailing tool throughout their sales process, and put it in the hands of their whole team.
John Agnew was a talented salesperson before he ever heard of MotoCommerce, but the new platform allowed him to reach customers in a way he never had before. The easy-to-understand payment calculators and accessory options made it simple for customers like Lindsay M. to find and configure the right vehicle. John just had to sweep in and play the hero, bringing it all together when Lindsay came into the dealership. It's no wonder Lindsay rated her experience 10/10 for convenience: John and MotoCommerce are a winning combination.
Our customers are extremely satisfied with the convenience of shopping with MotoCommerce, but they're not the only ones. Selling to MotoCommerce leads is different from other online leads, because they're already deep into the buying process by the time you speak to them. It's like taking over the sale from a skilled colleague - the trust, excitement, and enthusiasm to buy are all there. I just have to bring it home.
John Agnew | Sales and Leasing Consultant, NewRoads Chevrolet Cadillac Buick GMC
The online options and format were easy to use and understand. I was able to research all of my options and even calculate Finance and Lease payment possibilities to help narrow down my search. I would definitely use this tool again in the future.
Lindsay M. | NewRoads Customer
Leads through MotoCommerce increased 149% by the second month on the platform.
Customers feel better educated and more at-ease thanks to a low-pressure sales process.
Customers who experience MotoCommerce are more likely to buy from the same dealer again.
When Genesis Markham made the leap from selling Hyundai to Genesis, they needed to prove that they weren't the same store with different cars. After all, a big part of the luxury automotive experience is, well... the experience. As a Genesis Experience Manager at Genesis Markham, Chris Han was eager to adopt a solution that could not only help them sell more cars to a very different customer base, but one that would bring a white-glove approach to their renewed brand identity.
The MotoCommerce platform did more than just streamline the purchase process for Genesis Markham's 40% of customers who begin their deals online. Genesis customers expect things to happen on their terms, and MotoCommerce gives them absolute control and transparency throughout the process - in-store or online. Every step of the purchase happens right in front of the customer, and every choice is theirs to make when and where they want to make it. The back-and-forth, the printouts, and the laundry list of steps to a Hyundai purchase all vanished when MotoCommerce took over. The resulting customer journey is so smooth and effortless that it effectively guarantees lasting, long-term relationships.
Much of my 15 years in the automotive industry has been with the major European luxury brands like BMW and Audi. They've always done a great job with their customer experience, but Genesis made the bold decision to take it one step further. We're working with customers who expect perfection in all areas of their lives, and MotoCommerce brings that to their car purchases - no matter what "perfection" looks like to each individual. Genesis Markham is committed to a purchase experience that matches the caliber of our cars both in quality and consistency, and I believe we've achieved exactly that.
Chris Han | GXM, Genesis Markham
>70% of customers created their own orders vs. orders created by GXMs.
Luxury customers return for the differentiated buying experience.
Genesis at Home removes countless confusing steps to create a streamlined path to closing.
Murray Hyundai White Rock is a model for dealerships looking to balance efficiency and customer satisfaction, and they're always looking for ways to maintain that edge. Determination and conventional expertise could only take them so far, though, before they needed to try something truly revolutionary.
It didn't take long for MotoCommerce to make a huge impact on sales advisors like Adam Russell, who closed 30% of his MotoCommerce leads in the first 20 days on the platform. Every step of the way, MotoCommerce improved Adam's ability to connect with his leads and turn them into satisfied buyers. Because of the increased transparency, shoppers are more willing to provide more information earlier in the process, and Adam can leverage the wealth of data on his end to build a rapport faster and move towards the close. Customers are happier, sales advisors are happier, and both sides save time.
The massive amount of data I get with each lead makes it so much easier to go into that first conversation informed, and let customers know I'm there to help. The leads we get from MotoCommerce are a lot stronger-combine that with the fact that I have the tools I need to build trust from the get-go, and I've seen a big jump in my closing rate. I can do everything from the MotoCommerce platform, which really simplified the process for me. It's a great experience for everyone involved.
Adam Russell | Sales Advisor, Murray Hyundai White Rock
Leads close at up to 30% with MotoCommerce.
Better closing rate in less than one month.
Faster and easier path from lead to sale.
We support OEM's in 2 areas of sales and marketing that deliver actionable prospects of in-market car buyers.
Motoinsight's conversion tools help OEMs gain better engagement with their prospects. Our solutions turn OEM website traffic into actionable leads.
Motoinsight's in-market customer data helps OEMs reach shoppers who are in-market to buy a new vehicle. Our data enables OEM marketing campaigns to be highly targeted in order to increase audience engagement and ROI.
Our data solutions contain actionable insights that have the ability to enhance consumer experiences and drive business results. Our solutions can be accessed through business intelligence tools or APIs. We work with 3 types of data:
Motoinsight's incentive data offers OEMs, dealerships and automotive software companies access to the most comprehensive data set available, including regional programs and stackability. Our incentive data ensures timeliness and the highest degree of accuracy.
Motoinsight's finance data includes OEM and standard finance rates, as well as residual data. Financial institutions and OEMs use these data sets to derive competitive insights while giving consumers accurate finance options for their purchase.
Our generic experience data enables OEMs and dealerships to understand how car-buyers use digital retail technology, and identify ways to enhance the overall purchase experience.
These 3 areas of data create a rich ecosystem that allows us to understand the automotive industry in detail - from how consumers shop, to how different types of incentives perform and every step in the consumer's journey of purchasing a vehicle.
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