TRADER Corporation & Motoinsight release performance data from digital retailing pilot on autoTRADER.ca


Dealers have experienced 36 per cent growth in leads from the marketplace and 80 per cent growth in website sales conversions.

TORONTO, ON – November 26, 2020 – TRADER Corporation, Canada’s leading digital automotive solutions provider, is analyzing and reporting on valuable performance data collected from over 255 dealers currently benefiting from digital retailing on autoTRADER.ca, and sharing those findings with the Canadian dealer community.

autoTRADER.ca is one of the first marketplaces globally, and the first in Canada, to offer digital retailing functionality, which is powered by the Motoinsight MotoCommerce platform. The integration allows consumers to seamlessly build and complete transactions directly from autoTRADER.ca marketplace listings and dealer websites. Six months of performance data shows dealers using the MotoCommerce functionality on their dealership websites experienced an 80 per cent growth in lead-to-sale conversion.

Dealers utilizing the MotoCommerce software on their dealership website also have the ability to deploy the same functionality to their autoTRADER.ca marketplace listings, allowing them to provide nearly 10 million monthly marketplace shoppers with the ability to configure and complete transactions from a vehicle details page (VDP). Dealers with the ‘Buy Online’ feature activated on their VDPs have seen 12 per cent more views and 36 per cent more total leads than advertisers without the feature.

The incredible consumer response underscores growing demand among Canadians in conducting more of the car buying process digitally. A survey of autoTRADER.ca marketplace users, from April 2020, revealed 41 per cent are interested in purchasing a vehicle online, while 61 per cent would be interested in purchasing vehicle accessories online. Appetite for digital retail has also grown amid the pandemic more recently with two in three respondents expressing a desire to purchase a vehicle online since the start of COVID-19.

“Dealers using digital retailing have witnessed a significant increase in qualified traffic, enabling greater operational efficiencies through omni channel execution, and improvements to overall profitability and customer satisfaction,” says Matt Lawson, Vice-President, Dealer Software & OEM, TRADER Corporation. “We want to empower every dealer in Canada to reach the most qualified in-market shoppers and provide consumers with access to buy cars easily with a click of a button.”

TRADER Corporation was the first to launch a digital retailing solution on an automotive marketplace to dealers in May 2020. The autoTRADER.ca digital retail integration features include:

• A “‘Build My Deal’ button allowing customers to enter the MotoCommerce platform directly from the dealer’s vehicle details page to configure pricing, review accessories and protection plans, complete trade-in appraisals, apply for financing, and lastly deposit and finalize agreements.

• A ‘Buy Online’ badge on search results page listings, to drive awareness with buyers that the dealership offers an online vehicle purchasing option.

• A ‘Buy Online’ identifying badge and a ‘Buy This Vehicle’ widget on vehicle details pages adds an additional layer of awareness for each retailer’s digital offering.

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About TRADER Corporation


TRADER Corporation is the leading digital marketing partner for Canadian automotive retailers and manufacturers. With over 25 million visits a month and more than 6 million mobile app downloads, TRADER’s largest automotive marketplaces – autoTRADER.ca and autoHEBDO.net – are the #1 source for all things automotive in Canada. The company offers retailers and manufacturers access to a robust audience of new and used car shoppers, best-in-class digital advertising, website and software solutions, and rich data insights. TRADER Corporation is the first to offer a completely integrated digital retail experience for consumers and dealers on a major Canadian automotive marketplace. For more information, visit go.trader.ca. Follow TRADER on LinkedIn, Facebook and YouTube.

About Motoinsight

Motoinsight partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car-buying experiences. As well, Motoinsight specializes in delivering tierless consumer experiences that connect Tier I, Tier II, and Tier III channels into a single, seamless journey. Motoinsight also operates a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others. Motoinsight solutions are used by nearly every automaker brand, over 1,400 dealership franchises and the largest lenders and insurance companies. The company serves customers in the United States, Canada and Australia. For more information, visit www.motoinsight.com.

Former Volvo executive Alex Lvovich to join digital retailing provider Motoinsight


TORONTO, November 17, 2020 – Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today welcomes former Volvo Car executive Alex Lvovich to their team as chief strategy officer.

Lvovich joins the Motoinsight team during a period of rapid growth following the recent industry-wide transition to digital retailing and online car shopping. He brings with him extensive automotive experience from his roles in the industry, including deputy CFO for Volvo Car USA, managing director for Volvo Car Canada, and head of operational performance excellence for Volvo Car USA.

“Like Amazon did for consumer goods, MotoCommerce is making the whole automotive purchase intuitive and bringing the industry in line with the modern tools you see everywhere today. That’s why the Motoinsight was so appealing to me,” said Lvovich.

“It’s a rare occasion that you get to join a company with such an exciting and open future, and I want to share my experience so that we can continue growing and fueling meaningful change in our industry.”

Motoinsight’s flagship MotoCommerce™ digital retailing platform is a leading commerce solution for dealerships and OEMs across North America that has provided omni-channel shopping tools for over 1,400 dealers and many leading OEMs including Volvo, Audi, Polestar, Hyundai, Genesis, Honda, and more. The innovative shopping technology unifies the online and in-store purchase experiences into a single, seamless process.

“This year has made clear the transformative power and importance of being able to serve customers beyond the walls of the dealership,” said Andrew Tai, CEO and co-founder of Motoinsight. “But just as consumer expectations continue to shift, our company needs to continually evolve in order to help the industry thrive. Alex brings tremendous insight to our team that will help us better understand and serve the needs of our OEM and dealership partners.”

Lvovich previously held many pivotal roles in the automotive industry since 1999 including finance positions at Ford Motor Company and executive leadership roles at Volvo Car Canada and Volvo Car USA. He graduated University of Colorado and Belarus State University with a Master of Science in economics and management.

About Motoinsight


Motoinsight partners with automakers and dealerships to redefine automotive retail. Motoinsight’s flagship digital retailing platform MotoCommerce™ enables revolutionary omni-channel and e-commerce enabled car-buying experiences. As well, Motoinsight specializes in delivering tierless consumer experiences that connect Tier I, Tier II, and Tier III channels into a single, seamless journey. Motoinsight also operates a portfolio of owned and partnered automotive research and shopping websites, which includes experiences for brands like Consumer Reports, Globe Drive, Black Book, Unhaggle and others. Motoinsight solutions are used by nearly every automaker brand, over 1,400 dealership franchises and the largest lenders and insurance companies. The company serves customers in the United States, Canada and Australia. For more information, visit www.motoinsight.com.

What Your Dealership Customers Expected: Then and Now


Expectations are a funny thing. You can expect something that you know you’re not going to get, like a concert ticket without fifty extra fees and surcharges, or a fast food hamburger that looks as juicy and fresh as it did in the TV ad.

Then, there are the things that you expect not because they should be true, but because you know that they are true; you expect your new car to start in the morning, and you expect your recycling to be picked up on time.

Before COVID-19, digital retailing at your dealership was the former – a perfect hamburger. Your customers expected it the way they expected their flight to take off on-time: a hope based on the way things should be, not the way things are. Now, though, an online car purchase has shifted into the second category.

You already know that the rest of the world went digital a long time ago. Ecommerce has been the norm in every industry but our own for roughly a decade. It’s the reason Blockbuster went under, and Amazon soared.

However, consumers grudgingly accepted that this convenience and simplicity didn’t extend to the dealership. Shopping experiences covering everything from merchandise to services had created the expectation that cars, too, should be bought online; reality tempered that expectation and forced consumers to transact the traditional way.

Then, COVID closed showroom doors everywhere. Some dealers tried with varying degrees of success to sell cars over the phone, or using Zoom, but the most successful dealers were those who had already made the switch to digital. They were uniquely prepared to continue selling cars without physical real estate.

Some dealers are glad that they can start selling in-person again (as are many customers). And while the showroom – particularly the test drive – will always be an important part of the sales process, the successful dealership will need to rely on digital retailing as we exit the lockdown and enter the ‘new normal.’

We collectively changed consumer expectations when we gave them what they had expected from us for years. Now that your customers have finally experienced digital retailing as the norm, they’re not going to let you take it away from them without a fight. Online car shopping is no longer an expectation formed of hope, but an expectation formed of experience.

A recent Think with Google article outlined it pretty clearly. According to the piece, the majority of Canadians would use an online purchase option if offered, while 17 per cent would buy a vehicle sooner if they could do so online. In fact, two thirds of Canadians interviewed saw digital retailing as a good alternative to a dealership visit, while one third saw it as the best possible option for buying a car.

An article in The Globe & Mail about the rise of automotive digital retailing summarized these sentiments succinctly:

“In recent months, all direct contact with the public has been minimized to limit potential exposure to the COVID-19 virus, but looking ahead, it could also be minimized for customer convenience.”

And it’s not just customer convenience we have to gain by committing permanently to the digital, low-contact route. Customers close faster when you offer then digital retailing; customers are happier with the experience when they do more online; and your dealership spends less time per-deal to achieve better results than ever.

You’ve collectively proven that digital retailing works wonders in the automotive space. You’ve proven that it makes customers happier and more likely to buy (and buy faster). You’ve even proven that you can do more with less when you have the right digital retailing platform at your disposal.

Now’s not the time to backpedal on all this progress. This is the moment to push ahead, and continue giving consumers what they now expect to see at every dealership. Automotive has finally gone digital.

Since 2011, Motoinsight has been working with dealerships and OEMs to realize a new vision for the automotive industry through our leading solutions including MotoCommerce. If you’re ready to find out how your dealership can thrive in the digital future, visit
motoinsight.com. Let’s redefine automotive retail, together.

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