Help is Out There. Why are You Still Saying No?
The automotive industry has always enjoyed the advantage of being too complex for most consumers to grasp. In fact, cars were always among the most complex pieces of consumer equipment on the market, which placed dealerships in a comfortable position: consumers didn’t just need to you to sell them a car, they also needed your help understanding the purchase. But the auto industry isn’t the scariest, most complicated entity anymore. The tech industry has us beat. Now, these disruptive upstarts have their hands in every industry. Television? Netflix. Consumer goods? Amazon. Music? Spotify. Even dating has gone digital with Tinder. In pretty much every one of these cases, these tech corporations superseded their old school rivals with relative ease. We have some clear winners, and some ongoing fights between new and old, but the dynamic itself is the problem: Why pick a fight with digital technology when you don't have to?