Automotive
Key Takeaways from This Year’s Digital Marketing Strategies Conference
By Matt Jensen - Jun 18, 2018
A firsthand report from this year's Digital Marketing Strategies Conference (DMSC) held in Napa Valley.
How Our Products Work
Commerce
Motoinsight’s commerce solutions enable OEMs and dealerships to process sales on any device, 24/7/365. We understand the importance of the in-store experience, so we build tools that give shoppers a cohesive experience across online and offline channels. Our innovative solutions increase conversions, F&I sales, lead volume and the overall customer experience.
How Our Products Work
Marketing & Sales Solutions
We support OEM's in 2 areas of sales and marketing that deliver actionable prospects of in-market car buyers.
Conversion Tools
Motoinsight's conversion tools help OEMs gain better engagement with their prospects. Our solutions turn OEM website traffic into actionable leads.
In-Market Customer Data
Motoinsight's in-market customer data helps OEMs reach shoppers who are in-market to buy a new vehicle. Our data enables OEM marketing campaigns to be highly targeted in order to increase audience engagement and ROI.
How Our Products Work
Data and Analytics
Our data solutions contain actionable insights that have the ability to enhance consumer experiences and drive business results. Our solutions can be accessed through business intelligence tools or APIs. We work with 3 types of data:
Incentive Data
Motoinsight's incentive data offers OEMs, dealerships and automotive software companies access to the most comprehensive data set available, including regional programs and stackability. Our incentive data ensures timeliness and the highest degree of accuracy.
Finance Data
Motoinsight's finance data includes OEM and standard finance rates, as well as residual data. Financial institutions and OEMs use these data sets to derive competitive insights while giving consumers accurate finance options for their purchase.
Generic Experience Data
Our generic experience data enables OEMs and dealerships to understand how car-buyers use digital retail technology, and identify ways to enhance the overall purchase experience.
These 3 areas of data create a rich ecosystem that allows us to understand the automotive industry in detail - from how consumers shop, to how different types of incentives perform and every step in the consumer's journey of purchasing a vehicle.
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