Motoinsight

Automotive

Key Takeaways from This Year’s Digital Marketing Strategies Conference

By Matt Jensen - Jun 18, 2018

A firsthand report from this year's Digital Marketing Strategies Conference (DMSC) held in Napa Valley.

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Motoinsight’s commerce solutions enable OEMs and dealerships to process sales on any device, 24/7/365. We understand the importance of the in-store experience, so we build tools that give shoppers a cohesive experience across online and offline channels. Our innovative solutions increase conversions, F&I sales, lead volume and the overall customer experience.

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Conversion Tools

Motoinsight's conversion tools help OEMs gain better engagement with their prospects. Our solutions turn OEM website traffic into actionable leads.

In-Market Customer Data

Motoinsight's in-market customer data helps OEMs reach shoppers who are in-market to buy a new vehicle. Our data enables OEM marketing campaigns to be highly targeted in order to increase audience engagement and ROI.

Incentive Data

Motoinsight's incentive data offers OEMs, dealerships and automotive software companies access to the most comprehensive data set available, including regional programs and stackability. Our incentive data ensures timeliness and the highest degree of accuracy.

Finance Data

Motoinsight's finance data includes OEM and standard finance rates, as well as residual data. Financial institutions and OEMs use these data sets to derive competitive insights while giving consumers accurate finance options for their purchase.

Generic Experience Data

Our generic experience data enables OEMs and dealerships to understand how car-buyers use digital retail technology, and identify ways to enhance the overall purchase experience.

These 3 areas of data create a rich ecosystem that allows us to understand the automotive industry in detail - from how consumers shop, to how different types of incentives perform and every step in the consumer's journey of purchasing a vehicle.