Motoinsight Receives Strategic Investment to Fuel Growth
Investment will expand reach and accelerate the development of new products
TORONTO, January 9, 2020 -- Motoinsight, a leading provider of digital retailing solutions for the automotive industry, today announced that it has received a strategic investment from TRADER Corporation, a portfolio company of private equity investment firm Thoma Bravo, LLC.
“Automotive retailing is undergoing rapid evolution driven by changing customer demands and we’re excited to enable automakers and dealers with innovative solutions to meet that change,” said Andrew Tai, CEO and co-founder of Motoinsight. “This investment will accelerate our growth plans, further our product development, and enable us to serve our customers even better.”
Motoinsight’s flagship MotoCommerce™ digital retailing platform is the only solution available today that can deliver a seamless car shopping journey for consumers that transcend in-store and online experiences, across both dealership and manufacturer websites. This seamless car shopping journey will soon be further enhanced with connectivity to TRADER’s leading consumer marketplaces.
“Similar to TRADER, Motoinsight is at the forefront of the digital transformation happening in the auto industry, underpinned by its track record of innovation and strong relationships with automakers and dealerships,” said Sebastian Baldwin, President and CEO of TRADER.