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Leadership takes a team.

At Motoinsight, we pride ourselves on maintaining and establishing a culture that enhances work performance, collaboration, and quality in the workspace.

  • Edwin Ulak

    President, Autosync

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    As President of AutoSync (a division of TRADER Corp.), Edwin is responsible for exploring and executing on our OEM & dealership software portfolio. His role is to accelerate our best-in-class platforms, helping dealerships & brands become more efficient and effective in their retail strategy. Edwin Ulak joined TRADER in 2011 as Vice President of Product and he was promoted to President of AutoSync in 2021.  Prior to joining TRADER, Edwin was responsible for User Experience at AutoTrader UK, Europe’s largest automotive marketplace. He has worked as an online specialist since 1999 and has experience in senior roles across several online disciplines, including User Experience, Product Development, Analytics, Ad Operations and Marketing, in both e-commerce and media sectors in Canada, the UK and the USA.

    Edwin Ulak

    President, Autosync

    As President of AutoSync (a division of TRADER Corp.), Edwin is responsible for exploring and executing on our OEM & dealership software portfolio. His role is to accelerate our best-in-class platforms, helping dealerships & brands become more efficient and effective in their retail strategy. Edwin Ulak joined TRADER in 2011 as Vice President of Product and he was promoted to President of AutoSync in 2021.  Prior to joining TRADER, Edwin was responsible for User Experience at AutoTrader UK, Europe’s largest automotive marketplace. He has worked as an online specialist since 1999 and has experience in senior roles across several online disciplines, including User Experience, Product Development, Analytics, Ad Operations and Marketing, in both e-commerce and media sectors in Canada, the UK and the USA.
  • Alexander Lvovich

    Chief Strategy Officer, Autosync

    read more
    Alexander Lvovich joined the Motoinsight team during a period of rapid growth following the recent industry-wide transition to digital retailing and online car shopping. He brings with him extensive automotive experience from his pivotal roles in the industry, including deputy CFO for Volvo Car USA, managing director for Volvo Car Canada, and head of operational performance excellence for Volvo Car USA. Alexander graduated University of Colorado and Belarus State University with a Master of Science in economics and management.

    Alexander Lvovich

    Chief Strategy Officer, Autosync

    Alexander Lvovich joined the Motoinsight team during a period of rapid growth following the recent industry-wide transition to digital retailing and online car shopping. He brings with him extensive automotive experience from his pivotal roles in the industry, including deputy CFO for Volvo Car USA, managing director for Volvo Car Canada, and head of operational performance excellence for Volvo Car USA. Alexander graduated University of Colorado and Belarus State University with a Master of Science in economics and management.
  • Simon Field

    Chief Transformation & Integration Officer, Autosync

    read more
    Simon leads operations, client success, product delivery and the platform data operations at Autosync. Simon has strong experience in automotive, having worked with AutoTrader in both Canada and the UK, and he has been involved in all the acquisitions and major developments that led to the formation of AutoSync. Simon brings with him extensive technology and product development experience, having helped many organizations transform their capabilities. Simon graduated from Heriot-Watt University and the University of Central Lancashire with a MSc. in Knowledge Based Systems and a BSc. in Business Information Technology.

    Simon Field

    Chief Transformation & Integration Officer, Autosync

    Simon leads operations, client success, product delivery and the platform data operations at Autosync. Simon has strong experience in automotive, having worked with AutoTrader in both Canada and the UK, and he has been involved in all the acquisitions and major developments that led to the formation of AutoSync. Simon brings with him extensive technology and product development experience, having helped many organizations transform their capabilities. Simon graduated from Heriot-Watt University and the University of Central Lancashire with a MSc. in Knowledge Based Systems and a BSc. in Business Information Technology.
  • Matt Lawson

    Chief Sales Officer, Autosync

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    Experienced SaaS Sales Leader with over 16+ years’ experience delivering sophisticated Software Solutions to Automotive Dealers throughout North America. Matt is our Head of Sales at Motoinsight and across Software brands in our portfolio. He joined our team in January 2020 to help Motoinsight scale it’s product in the Tier 3 Dealer segment throughout Canada and the USA. Matt grew up in an Automotive family; his Grandfather was a Car Dealer and both Mom and Dad own a Body Shop in Hamilton, ON – which they still run today, Matt grew up around the Car Business and carries a deep understanding and passion for helping dealers evolve their strategy and operation to meet the demanding needs of consumers.

    Matt Lawson

    Chief Sales Officer, Autosync

    Experienced SaaS Sales Leader with over 16+ years’ experience delivering sophisticated Software Solutions to Automotive Dealers throughout North America. Matt is our Head of Sales at Motoinsight and across Software brands in our portfolio. He joined our team in January 2020 to help Motoinsight scale it’s product in the Tier 3 Dealer segment throughout Canada and the USA. Matt grew up in an Automotive family; his Grandfather was a Car Dealer and both Mom and Dad own a Body Shop in Hamilton, ON – which they still run today, Matt grew up around the Car Business and carries a deep understanding and passion for helping dealers evolve their strategy and operation to meet the demanding needs of consumers.
  • Jeremy Grafstein

    Chief Financial Officer, Autosync

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    Jeremy is the Chief Financial Officer at AutoSync, with responsibilities for Planning and Analysis, Forecasting, Budgeting, Decision Support, Pricing, and Acquisition. With more than 20 years of experience, Jeremy has crossed multiple industries including automotive, technology, telecommunications, mining, publishing, and Not for Profit. Jeremy is a graduate of the Ivey Business School and a designated CPA.

    Jeremy Grafstein

    Chief Financial Officer, Autosync

    Jeremy is the Chief Financial Officer at AutoSync, with responsibilities for Planning and Analysis, Forecasting, Budgeting, Decision Support, Pricing, and Acquisition. With more than 20 years of experience, Jeremy has crossed multiple industries including automotive, technology, telecommunications, mining, publishing, and Not for Profit. Jeremy is a graduate of the Ivey Business School and a designated CPA.
  • Andrew Merisanu

    Chief Technology Officer, Autosync

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    Andrew Merisanu

    Chief Technology Officer, Autosync

  • Jonathan James

    Chief Product Officer, Autosync

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    Jonathan is an experienced leader with deep experience in product, design, engineering management and corporate strategy in B2B and B2C tech companies. As Chief Product Officer he oversees product strategy and execution. Before joining AutoSync Jonathan was the CPO at MindBeacon executing an IPO in the healthcare sector and VP Product at Influitive and Vortex Connect both sucessful B2B SaaS companies. He was the founder and CEO of Ironark a successful productivity tool SaaS business and has also held product roles at Microsoft and AMD. Jonathan holds an engineering degree from Queen’s University.

    Jonathan James

    Chief Product Officer, Autosync

    Jonathan is an experienced leader with deep experience in product, design, engineering management and corporate strategy in B2B and B2C tech companies. As Chief Product Officer he oversees product strategy and execution. Before joining AutoSync Jonathan was the CPO at MindBeacon executing an IPO in the healthcare sector and VP Product at Influitive and Vortex Connect both sucessful B2B SaaS companies. He was the founder and CEO of Ironark a successful productivity tool SaaS business and has also held product roles at Microsoft and AMD. Jonathan holds an engineering degree from Queen’s University.
  • Martin Gladu

    Vice-President, OEM Programs

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    Martin Gladu is Vice President OEM Business Development. Martin leads the exploration and execution of OEM partnerships that reinforce current relationships and facilitate future growth. Prior to Motoinsight, Martin drove OEM business development for AutoTrader since 2019. Martin also brings to Motoinsight extensive automotive experience from Ford Motor Company where he helped grow Ford's business in the areas of customer experience, sales operations, and network development. Martin was one of the leaders who relaunched the Lincoln brand in Canada. Martin has a bachelor’s degree in Economics from Concordia University.

    Martin Gladu

    Vice-President, OEM Programs

    Martin Gladu is Vice President OEM Business Development. Martin leads the exploration and execution of OEM partnerships that reinforce current relationships and facilitate future growth. Prior to Motoinsight, Martin drove OEM business development for AutoTrader since 2019. Martin also brings to Motoinsight extensive automotive experience from Ford Motor Company where he helped grow Ford's business in the areas of customer experience, sales operations, and network development. Martin was one of the leaders who relaunched the Lincoln brand in Canada. Martin has a bachelor’s degree in Economics from Concordia University.
  • Edwin Ulak

    President, Autosync

    As President of AutoSync (a division of TRADER Corp.), Edwin is responsible for exploring and executing on our OEM & dealership software portfolio. His role is to accelerate our best-in-class platforms, helping dealerships & brands become more efficient and effective in their retail strategy. Edwin Ulak joined TRADER in 2011 as Vice President of Product and he was promoted to President of AutoSync in 2021.  Prior to joining TRADER, Edwin was responsible for User Experience at AutoTrader UK, Europe’s largest automotive marketplace. He has worked as an online specialist since 1999 and has experience in senior roles across several online disciplines, including User Experience, Product Development, Analytics, Ad Operations and Marketing, in both e-commerce and media sectors in Canada, the UK and the USA.

    Alexander Lvovich

    Chief Strategy Officer, Autosync

    Alexander Lvovich joined the Motoinsight team during a period of rapid growth following the recent industry-wide transition to digital retailing and online car shopping. He brings with him extensive automotive experience from his pivotal roles in the industry, including deputy CFO for Volvo Car USA, managing director for Volvo Car Canada, and head of operational performance excellence for Volvo Car USA. Alexander graduated University of Colorado and Belarus State University with a Master of Science in economics and management.

    Simon Field

    Chief Transformation & Integration Officer, Autosync

    Simon leads operations, client success, product delivery and the platform data operations at Autosync. Simon has strong experience in automotive, having worked with AutoTrader in both Canada and the UK, and he has been involved in all the acquisitions and major developments that led to the formation of AutoSync. Simon brings with him extensive technology and product development experience, having helped many organizations transform their capabilities. Simon graduated from Heriot-Watt University and the University of Central Lancashire with a MSc. in Knowledge Based Systems and a BSc. in Business Information Technology.

    Matt Lawson

    Chief Sales Officer, Autosync

    Experienced SaaS Sales Leader with over 16+ years’ experience delivering sophisticated Software Solutions to Automotive Dealers throughout North America. Matt is our Head of Sales at Motoinsight and across Software brands in our portfolio. He joined our team in January 2020 to help Motoinsight scale it’s product in the Tier 3 Dealer segment throughout Canada and the USA. Matt grew up in an Automotive family; his Grandfather was a Car Dealer and both Mom and Dad own a Body Shop in Hamilton, ON – which they still run today, Matt grew up around the Car Business and carries a deep understanding and passion for helping dealers evolve their strategy and operation to meet the demanding needs of consumers.

    Jeremy Grafstein

    Chief Financial Officer, Autosync

    Jeremy is the Chief Financial Officer at AutoSync, with responsibilities for Planning and Analysis, Forecasting, Budgeting, Decision Support, Pricing, and Acquisition. With more than 20 years of experience, Jeremy has crossed multiple industries including automotive, technology, telecommunications, mining, publishing, and Not for Profit. Jeremy is a graduate of the Ivey Business School and a designated CPA.

    Andrew Merisanu

    Chief Technology Officer, Autosync

    Jonathan James

    Chief Product Officer, Autosync

    Jonathan is an experienced leader with deep experience in product, design, engineering management and corporate strategy in B2B and B2C tech companies. As Chief Product Officer he oversees product strategy and execution. Before joining AutoSync Jonathan was the CPO at MindBeacon executing an IPO in the healthcare sector and VP Product at Influitive and Vortex Connect both sucessful B2B SaaS companies. He was the founder and CEO of Ironark a successful productivity tool SaaS business and has also held product roles at Microsoft and AMD. Jonathan holds an engineering degree from Queen’s University.

    Martin Gladu

    Vice-President, OEM Programs

    Martin Gladu is Vice President OEM Business Development. Martin leads the exploration and execution of OEM partnerships that reinforce current relationships and facilitate future growth. Prior to Motoinsight, Martin drove OEM business development for AutoTrader since 2019. Martin also brings to Motoinsight extensive automotive experience from Ford Motor Company where he helped grow Ford's business in the areas of customer experience, sales operations, and network development. Martin was one of the leaders who relaunched the Lincoln brand in Canada. Martin has a bachelor’s degree in Economics from Concordia University.

Who We Are

Motoinsight technology is best-in-class, but it is our people that truly make the difference. We are serious about our culture. We hire, promote and reward based on our People Values. This is what you can expect from each member of our team.

  • Act as an owner in everything you do.
  • Invest resources wisely as if they are yours.
  • Positively impact the business with your actions.
  • Never stop growing and innovating.
  • Think around the corner and anticipate.
  • Make those around you better.
  • Execution is 90% of the battle.
  • Do as you say you will.
  • Take responsibility when you fall short.
  • Be there when things get tough.
  • Never give up.
  • Always find a way.
  • Be kind to and take care of each other
  • Be part of the solution.
  • Do not be petty.
  • Do not hurt the tribe.

Interested in working with us?