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For more information on how to maximize your digital leads using MotoCommerce, please reach out to your Dealer Success Manager.
Scroll down to watch all the webinar session replays below.
Session 3 Replay
Session Takeaways:
  • Assess available technologies to identify those which are complete, intuitive, and drive consistency.
  • Adjust the sales processes to account for the digital customer journey.
  • Rethink the HR strategy to include employees who effectively facilitate digital sales.
  • Train and encourage employees to adapt to the new digital process.
Session 2 Replay
Session Takeaways:
  • Ensure consistent brand promise and experience across your advertising, landing pages and CTAs.
  • Identify key site sections and place them above the fold on the homepage.
  • Streamline SRP and add all relevant information in one view to your VDPs, including real inventory photos.
  • Less is more: clear and simple CTAs drive higher quality engagement.
Session 1 Replay
Session Takeaways:
  • The consumer's need for digital and omni‑channel transacting is here to stay. Embrace the tools and new processes.
  • Use YouTube and GMB pages to highlight your brand promise and inventory, and influence online shoppers early in their journey.
  • Allocate advertising dollars and budget per piece of inventory and ensure your advertising is also omni‑channel.
  • Awareness, consideration, conversion, loyalty: align your tactics and effort with your audience and goals.