Redefine Your Digital Dealership in 2021 with Motocommerce Digital Retail

Redefine Your Digital Dealership

From traffic to engagement to conversion, this is everything you need to succeed.

Scroll down to watch the executive summaries.

Session 3 Summary

Why the Conversion Stalls, and How You Can Fix It:

Lawson Owen

Founder & CEO

Proactive Dealer Solutions

Holly Markel

Customer Experience

Proactive Dealer Solutions

JD Ney

Director, Canadian Automotive Practice Lead

JD Power & Associates

Hosted By

Klaris Kovacs

Director of Product Marketing

Motoinsight

Session Takeaways:

Assess available technologies to identify those which are complete, intuitive, and drive consistency.
Adjust the sales processes to account for the digital customer journey.

Rethink the HR strategy to include employees who effectively facilitate digital sales.
Train and encourage employees to adapt to the new digital process.

Session 2 Summary

Recapturing Prospects You Didn’t Know You Lost:

Jason Jewert

Director, Product

Sincro

Teighlor Bodrie

Sr. Client Engagement Manager

Sincro

Randy Price

Head of Accounts & Strategic Partnerships

Car Media 2.0

Hosted By

Klaris Kovacs

Director of Product Marketing

Motoinsight

Session Takeaways:

Ensure consistent brand promise and experience across your advertising, landing pages and CTAs.
Identify key site sections and place them above the fold on the homepage.

Streamline SRP and add all relevant information in one view to your VDPs, including real inventory photos.
Less is more: clear and simple CTAs drive higher quality engagement.

Session 1 Summary

Building Your Better 2021 With New Traffic and More Opportunities:

Matthew Growden

Head of the Canada Auto Retail Team

Google

Benoit Laforce

General Manager Advertising Solutions

TRFFK

Hosted By

Klaris Kovacs

Director of Product Marketing

Motoinsight

Session Takeaways:

The consumer's need for digital and omni‑channel transacting is here to stay. Embrace the tools and new processes.
Use YouTube and GMB pages to highlight your brand promise and inventory, and influence online shoppers early in their journey.

Allocate advertising dollars and budget per piece of inventory and ensure your advertising is also omni‑channel.
Awareness, consideration, conversion, loyalty: align your tactics and effort with your audience and goals.

Motoinsight’s commerce solutions enable OEMs and dealerships to process sales on any device, 24/7/365. We understand the importance of the in-store experience, so we build tools that give shoppers a cohesive experience across online and offline channels. Our innovative solutions increase conversions, F&I sales, lead volume and the overall customer experience.

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Conversion Tools

Motoinsight's conversion tools help OEMs gain better engagement with their prospects. Our solutions turn OEM website traffic into actionable leads.

In-Market Customer Data

Motoinsight's in-market customer data helps OEMs reach shoppers who are in-market to buy a new vehicle. Our data enables OEM marketing campaigns to be highly targeted in order to increase audience engagement and ROI.

Incentive Data

Motoinsight's incentive data offers OEMs, dealerships and automotive software companies access to the most comprehensive data set available, including regional programs and stackability. Our incentive data ensures timeliness and the highest degree of accuracy.

Finance Data

Motoinsight's finance data includes OEM and standard finance rates, as well as residual data. Financial institutions and OEMs use these data sets to derive competitive insights while giving consumers accurate finance options for their purchase.

Generic Experience Data

Our generic experience data enables OEMs and dealerships to understand how car-buyers use digital retail technology, and identify ways to enhance the overall purchase experience.

These 3 areas of data create a rich ecosystem that allows us to understand the automotive industry in detail - from how consumers shop, to how different types of incentives perform and every step in the consumer's journey of purchasing a vehicle.

Commerce

Marketing & Sales Solutions

Conversion Tools

In-Market Customer Data

Data and Analytics

Incentive Data

Finance Data

Generic Experience Data