Motoinsight + TRADER

Motoinsight + TRADER

Friends and colleagues,

As you may recall, early last year Motoinsight joined a premier family of automotive technology brands owned by the private equity investment firm Thoma Bravo, including names like J.D. Power, Autodata Solutions, ALG, and, through a strategic investment by TRADER Corporation. This uniquely positioned Motoinsight to accelerate its growth notwithstanding unprecedented industry challenges over the last year and a half.

We helped our dealership and automaker partners innovate and deliver transformative digital retailing experiences with our MotoCommerce platform. We launched industry-first online buying capabilities on We set new performance records in practically every category across our business – customers, growth rate, engagement, revenue, and more. I am tremendously proud of each one of our 180 team members for their dedication, and I will be forever grateful to each of our clients and partners for their trust and business. Motoinsight is better positioned than ever to continue to lead, innovate, and redefine automotive retail.

As the next step in Motoinsight’s evolution, I wanted to share that Motoinsight will now be joined with TRADER’s other recently acquired software assets in a new business unit that will be led by Edwin Ulak as President. There will be much more exciting news to come on this front, but it is a major step forward towards our vision to deliver a unified technology platform for automotive retail. And so it is with great confidence in our team and future that I also share that I will be transitioning out of my role as CEO of Motoinsight as part of this evolution. My co-founder Radek Garbowski has been appointed to lead the Motoinsight business and team going forward. I look forward to supporting both Edwin and Radek in their new roles.

This transition is bittersweet for me as it has been the journey of a lifetime building Motoinsight over the last ten years from a few guys with an idea working out of a basement to become the market leader that it is today. I want to express a special thank you to our early customers, supporters, and investors for taking a chance on us – we wouldn’t have succeeded without you. To my co-founders Radek, Neal Shah, and Leslie Wong, thank you for taking this ride with me.

I won’t be going far though as I will remain a Senior Advisor at Motoinsight to continue to support our clients, partners, and vision. As well, I will be taking on a new role as Chief Digital Retail Officer at TRADER Corporation leading some exciting new initiatives in the transformation of I hope to share more on that with you soon.

Looking forward to even bigger things ahead for both Motoinsight and TRADER!

Talk soon,


Andrew Tai is the CEO and co-founder of Motoinsight, but his influence extends far beyond the company. A contributing columnist to The Globe and Mail and a prolific speaker, Andrew is a recognized authority on digital retailing within the automotive industry. Connect with him today to learn how your dealership is going to change, or see the future yourself at

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