The online options and format were easy to use and understand. I was able to research all of my options and even calculate finance and lease payment possibilities to help narrow down my search. I would definitely use this tool again in the future.
Lindsay M. | NewRoads Customer & MotoCommerce User
I really liked the Motoinsight system, it let me see all the deal terms at a glance from the comfort of my home and permitted me to take my time and work out the best deal. It helped me structure my approach to the discussions, and made it exceptionally easy and quick to put a deposit down and close the deal.
Horatiu D. | NewRoads Subaru Customer & MotoCommerce User
The online experience is only as good as the physical dealership behind it, and NewRoads GM impressed Lindsay with their seamless handoff from web to showroom.
Lindsay says the experience was very enjoyable because of how easy it was to pick up her online purchase in-store. Approaching the dealership with confidence and solid product knowledge thanks to MotoCommerce, she was able to negotiate on price and quickly close the deal. Convenience, transparency, and major time-savings; that's Lindsay's experience with MotoCommerce and NewRoads GM.
The Hybrid Approach
The flexibility to purchase how he wanted was a major selling point for Horatiu. He felt free to combine the online and in-store resources in any order he wanted, giving himself the best of both worlds.
Horatiu wanted to complete certain parts of the sale online in his own time, while he wanted input from the dealership via phone and email to understand certain choices. Sliding back and forth between MotoCommerce and the NewRoads salesperson was seamless and intuitive, enabling Horatiu to buy exactly how he wanted without ever feeling the need to explore other dealers before placing his deposit online.
Great customer experiences build great customer loyalty: Lindsay says she'd prefer to shop at the same dealer again because of the experience, which she found very easy and enjoyable from online to in-store. Even after shopping around at other dealers.
Lindsay gravitated back to NewRoads GM and its superior sales process. Would Lindsay be willing to pay more to experience this level of convenience again? "Absolutely," she says.
Once Horatiu found a dealership that put the control and transparency of digital retailing in his hands, he didn’t bother shopping around. He says the luxury of a fast, up-front purchase experience felt great, and that he’d be eager to shop NewRoads Subaru again because of it.
With the transparency of MotoCommerce and the expertise of the NewRoads staff, Horatiu had the confidence and enthusiasm to close the deal with a smile on his face.
How Our Products Work
Motoinsight’s commerce solutions enable OEMs and dealerships to process sales on any device, 24/7/365. We understand the importance of the in-store experience, so we build tools that give shoppers a cohesive experience across online and offline channels. Our innovative solutions increase conversions, F&I sales, lead volume and the overall customer experience.
We support OEM's in 2 areas of sales and marketing that deliver actionable prospects of in-market car buyers.
Motoinsight's conversion tools help OEMs gain better engagement with their prospects. Our solutions turn OEM website traffic into actionable leads.
In-Market Customer Data
Motoinsight's in-market customer data helps OEMs reach shoppers who are in-market to buy a new vehicle. Our data enables OEM marketing campaigns to be highly targeted in order to increase audience engagement and ROI.
Our data solutions contain actionable insights that have the ability to enhance consumer experiences and drive business results. Our solutions can be accessed through business intelligence tools or APIs. We work with 3 types of data:
Motoinsight's incentive data offers OEMs, dealerships and automotive software companies access to the most comprehensive data set available, including regional programs and stackability. Our incentive data ensures timeliness and the highest degree of accuracy.
Motoinsight's finance data includes OEM and standard finance rates, as well as residual data. Financial institutions and OEMs use these data sets to derive competitive insights while giving consumers accurate finance options for their purchase.
Generic Experience Data
Our generic experience data enables OEMs and dealerships to understand how car-buyers use digital retail technology, and identify ways to enhance the overall purchase experience.
These 3 areas of data create a rich ecosystem that allows us to understand the automotive industry in detail - from how consumers shop, to how different types of incentives perform and every step in the consumer's journey of purchasing a vehicle.